SebastianVidal.

As the lead product designer for Commerce, I worked across signup and subscription. A new visual identity gave us an opportunity to rethink one of Peacock’s most important decisions: choosing a plan.

The challenge was to bring a stronger brand expression into the experience while keeping the choice clear. Rather than treating the Plan Picker as a reskin, I focused on how people compare a plan, its benefits and its billing duration.

My design question was simple: how might we help people understand monthly versus annual before they choose a plan? I explored duration controls above the cards, additional billing options, and monthly and annual choices inside each plan.

Each direction involved a tradeoff. A shared control kept the cards simpler; choices inside each card brought price and duration together but repeated the decision. Working with Product, Research and Data, I used those questions to guide iteration.

A pattern could work for Peacock and still become too complex elsewhere. I advocated for a model that could accommodate different subscription lengths, brand expressions and devices without crowding every plan card.

The work extended beyond a visual refresh: patterns developed for Peacock were later reused by other brands. That is the outcome I value most—a clearer approach to subscription choice with room to grow across products.